MarkeTec provides detailed services in survey and study design, preparation of fully computerized quantitative results or qualitative analysis, and an introductory analysis. We take significant time with each client and break down each of our detailed services by translating them into practical, meaningful recommendations for decision making. Our services include:
Needs Analysis
MarkeTec begins with a no-obligation consultation, including a review of its proprietary Preliminary Research Menu. The menu is designed to provide a step-by-step, area-by-area assessment of your needs to help you set research priorities. Using our series of specifically tailored questions, MarkeTec will guide you through the various areas where research can be helpful, enabling you to prioritize by areas of importance. This is only the quick introduction of all the ways research can help you improve your understanding of your business and how to best serve your customers. A few areas of discussion will include:
- Your Image/Brand
- Competition
- Market
- Products and Services
- Customer Base and Employees
Study Design
MarkeTec works closely with our clients to ensure that we understand how the information will be used to make marketing decisions. We use the most appropriate research techniques to gather the information desired, not the "hot technique of the month." In doing so, objectives are established and maintain pertinent to your information needs.
Processing Procedure and Data Collection
All interviewers are screened and well-trained prior to being briefed on each study. We then utilize our specialized marketing research software to provide clear, easy-to-understand results.
Data processing procedures ensure thorough re-examinations in order to achieve the highest guarantee of accuracy. With questionnaire pre-testing, field supervision, field editing and interview validation, we present the highest degree of quality control.
Analysis and Reporting
MarkeTec uses a variety of analytical methods to determine what the results mean for your business and can provide a variety of report formats, from simple cross-tabulations of results, executive summaries, detailed analysis and computerized graphic presentations. We help you draw conclusions and make recommendations based what the results say.
Overall Project Management
All phases of a research project are under the direction of the Account Manager, who insures that all activities are coordinated and handled in a manner consistent with the overall objectives of the study, and that quality standards are maintained. Our clients are kept informed throughout the process so that timelines and budgets are met.