The gaming research department was formed in 1993 as a division able to serve the growing tourism and casino industry. Utilizing the same attention to accuracy and client service, MarkeTec has worked for gaming clients all over the nation.
MarkeTec specializes in customer satisfaction surveys and competitive analyses in this booming field. Our work includes analysis of promotional efforts, customer preference studies, product comparisons, image/positioning assessments and market analysis. Specific types of research have included:
- Amusement Evaluation
- Competitive Analysis
- Image Analysis
- Jurisdiction/Voter Opinions
- Menu Preferences
- Player Exit Surveys
- Reservation Processes
- Slot Player Services
- Software Usage
- Customer/Non-Customer Comparisons
- Attitudes Toward Slot Vendors
- Guest Surveys
- Visitor Profiles
- Media Awareness and Usage
- Mystery Guest/Player
- Price Sensitivity
- Restaurant/Buffet Satisfaction
- Slot Product Preferences
- Potential Traffic Counts
- Customer Satisfaction
- Gaming Research
Gaming Clients:
LocalAtlantis Casino ResortBoomtown Hotel Casino Caesars Tahoe Circus Circus Hotel/Casino DRGM Advertising and Marketing Eldorado Casino Hotel The Fitz Group (Fitzgeralds, Harolds Club, Nevada Club) Harrah's Hotel Casino Harrah's National Automobile Museum International Gaming Technology (IGT) John Asquaga's Nugget Lake Tahoe Visitors Authority Nevada State Fair North Lake Tahoe Resort Association Peppermill Hotel Casino Reno Redevelopment Agency Reno-Sparks Convention & Visitors Authority Silver Club Silver Legacy Hotel Casino Virginia City Convention & Tourism Authority | RegionalDRGM, Las Vegas, NVDel Webb's Mint, Las Vegas, NV Lady Luck Bettendorf, Bettendorf, IA Lady Luck Rhythm & Blues, Lula, MS M.M.R.C. Ramada Express, Laughlin, NV Red Lion Inn & Casino, Elko, NV RRC Associates, Boulder, CO TropWorld, Atlantic City, NJ University of Nevada, LV, Las Vegas, NV Wet N' Wild, Las Vegas, NV WMS Gaming, Waukegan, IL |